Monday, 13 January 2014


 


 Rahul gandhi achievements

 

 

  • Aam Aadmi Party's resounding success in Delhi has confirmed one thing - elections can indeed be won by a strong, innovative public outreach programme. AAP got literally everything in their election paraphernalia right - from the Gandhi topi and the wacky jhadu symbol to the intensive door-to-door campaigns and 71 manifestos for one city.                                          
  •  However, what capped the party's poll blitzkrieg was convenor Arvind Kejirwal's carefully practised 'aam aadmi' rhetoric - something that was easy to believe, easy to relate to and didn't ring as hollow as the other 'I'm-one-of-you' declarations made by other seasoned politicians

  •  Kejriwal's success was as much a public relations triumph as it was one of clever politicking. The 'pro common man' pitch has been a favourite with politicians in India down decades. However, given how generously it has been used and misused in our political milieu, it is also easily identified with the empty pre-poll theatrics of our political leaders.                                                                            
  •  Interestingly, the other big players in the poll ring at present have been trying to resist being labelled the privileged 'other' in the political discourse of the country which traditionally divides India into two distinct entities - the political elite and the common man. While three time chief minister of Gujarat and now BJP's Prime Ministerial candidate Narendra Modi finds it necessary to relentlessly harp on his humble beginning as a tea vendor's son, blue- blooded political elite Rahul Gandhi tries to position himself as a classic outsider like one of us -- fed up with the government, red tapism and nepotism in the political system.                                                                                   

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